Displaying your Paver Sealing Masterpiece
When you are in business you have to wear many hats. Those hats range from accountant to field rep and everything in between. If you are in the field regularly you may want to consider how you are going to show the beautiful work you performed. Paver sealing can make your customers ecstatic and have the neighbors talking and drumming you up business very easily. But what about sharing photos of these jobs on your website or social media? This article will help guide you to taking images that make your customers call you for paver sealing.
Sets to Catch their Eye
Figuring out the best way to capture your work isn’t that challenging, it’s the little things that you want to have in your media to grasp their attention on your paver seal job that will make all the difference.
The Whole Space
When you are doing a paver sealing job the entire space is important because it helps the client to visualize their space the way that you have captured your job. They want to see what the final result is as a whole. It’s important to keep the clutter out of the space when you are taking images. You don’t want equipment, debris, or trash bins in the background taking away from the final image.
The Magic is in the Details
Details are important, especially in paver sealing, what is it that you want your customers to focus on? Did you sand per the ICPI’s recommendations? Does your enhancing sealer really bring out the colors of the pavers? Good illumination is also key, there should be no shadows on your final product. Focusing on reference points always helps too, an entry door to your paver entryway can really set a welcoming image. Different vantage points, high and low, can give your customers a perspective that they never expected and show off the “wow” factor you want them to see.
Everyday Work Images
Nowadays a lot of people do time-lapse videos which can really be a great way to display a job well done. Images can capture perfection in a single shot, however, showing the process sped up seems to be the way to show your workmanship for paver sealing. One thing to keep in mind while doing a time-lapse video is to minimize idle time. Even though the process is going fast, people will notice if you are standing around. For still images, team members and application photos can help a customer judge how you will treat their home during a paver sealing job.
Creating Unforgettable Before & After’s
The most important thing to stress in before and after photography is standing in the same spot for each image. You can easily show your potential customers how much of a difference sealing the pavers made. Next, it’s extremely important to have each picture taken at the same time days apart and with similar weather. This matters because of shadows and exposure can change the look of a photograph.
It’s always imperative to ensure that you have permission from your customers to use images of paver sealing work you’ve done at their homes. Photo releases are easy to create, or you can find a free template online but it’s a crucial step to making sure you keep current customers happy. Don’t listen to anyone who says begging for forgiveness is better than asking for permission.
Your work of art will be one for the world to see, just remember these few things to keep it simple while displaying your paver sealing masterpiece. Customers love details, seeing you at work, getting the big picture, and before/after photos, but most importantly, make sure you get to share all your extra efforts